Art Direction / Animation / Design | 2024

The creative team and long time collaborators of mine over at CROWN needed a new coat of paint for their website update.

I developed a dynamic cover video that welcomes visitors as soon as they land on the site. The video is composed of a series of 3D animated vignettes, each spotlighting key aspects of CROWN's services.

The video culminates in a slickly animated type sequence, originally designed by @ben_busy, which I translated into 3D to create an introduction to CROWN’s brand identity.

View the website at CROWN.

VDB Everything.

To achieve the almost liquid-like viscosity the type has I heavily utilized C4D's VDB workflow. I then layered subtle scale & position keyframes to add just enough secondary motion for a slick polish.

BERKAWI
Mohammed Elberkawi
-
mohammed@berkawi.tv

Los Angeles,
California.

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