Direction / Design / Animation
A short exploration of styles revolving around a single “Play” icon. This was developed for a conceptual Bing app that brings content from Music, Sports, Entertainment, Film, etc… straight to your TV.
This was quite the breakaway from the traditional projects I worked on at Microsoft as a UX/UI motion designer.
I was up for the challenge of focusing on just a single element and creating unique styles for every scene playing with light, particles, and gravity.
From start to finish, the project took roughly 1 week and was possible with the help of Octane renderers live preview (C4D) which allowed for quick R&D