Design / Animation | 2020
This project aimed to highlight the functionality of Jax Jox home workout equipment espeically significant during the Covid lockdown period.
Rather than following a traditional storyboarding approach, we crafted numerous individual shots that were edited into a cohesive narrative during the final stage. This iterative process between editing and design allowed for a flexible workflow that made this project what it is.
The animation was done in Cinema 4D, along with detailed rendering and lighting implemented through Redshift for C4D.
My responsibilities centered around animating dynamic scenes that showcased various equipment in use, highlighting their utility and flexibility.
Created at BUCK.
BERKAWI
Mohammed Elberkawi
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mohammed@berkawi.tv
Los Angeles,
California.
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