Direction / Design / Animation
What started as a personal project driven by my passion for Jordans, and the design of Sneakers on the court, ultimatley turned into an oppurtunity to explore the brands most iconic materials and sillouhetes.
I was connected to House of Hoops through instagram where my personal work was discovered by Art Director, Daniel Krueger
After a few DM's and phone calls the project was approved and we started rolling. The brief was simple - take my concept, and use that formula to tease some of Jordan's most iconic releases.
With tight turn around times it was key to quickly kick out multiple iterations for the client to see. This was a great challenge to push my knowledge of C4D dynamics, lighting, and shading in Octane.